Social media is a powerful marketing tool that coworking spaces can use to attract new members and engage with their community. From creating a complete profile to being active and responsive, there are several ways to make the most of social media marketing. In this article, we’ll share seven tips to help you effectively promote your coworking space on social media.
Tip #1: Have a Complete Profile First impressions are crucial, and your social media profile is often the first encounter potential members will have with your co-working space. To make a lasting impression, ensure that your profile is complete and provides all the necessary information. Use high-quality images of your space and fill out the location and contact details, making it easy for prospects to find and get in touch with you.
Tip #2: Cultivate a Community Building a community is one of the best ways to leverage social media platforms. Encourage dialogue and interaction among your members by creating a regular hashtag or starting a Facebook or LinkedIn group. These groups can also act as a low-cost entry point for prospective members to experience the benefits of joining your co-working space.
Tip #3: Promote Your Members Dedicate a portion of your social media posting to promoting your members and their businesses. This not only helps your members, but it also gives you regular content to share on your feeds. Highlight to prospects that you advertise their business on your network, providing a valuable benefit for them.
Tip #4: Use Local Targeting for Social Advertising Social media advertising is a powerful tool that allows you to target your ads to specific areas. Since most co-working space users are local, this makes local targeting particularly effective for maximizing returns.
Tip #5: Audience Targeting Similar to location targeting, social media advertising also allows you to focus on specific audience interests. This makes social advertising a cost-effective option for co-working spaces, allowing you to target the right people in the right place.
Tip #6: Share Relevant Content To engage your audience, share content that is relevant to their interests. Focus on providing value and invest your audience in a reason to follow and engage with you on social media. Aim for an 80/20 split of valuable and relevant content to promotional content.
Tip #7: Be Active and Responsive Posting regularly is essential for building your social media presence. Schedule a time to post consistently and commit to it. Additionally, social media is a point of contact, so it’s important to be responsive and timely. Effective communication will manage expectations and ensure that you don’t turn away potential prospects by failing to respond to them.
In conclusion, social media can be a powerful advertising channel for co-working spaces. By following these seven tips, you can make the most of social media marketing, attracting new members and engaging with your community.